What is it that makes people fall in love with a brand? Is it a cool typeface? Colors that pop? A logo that produces nostalgia? Honestly, anyone can have a great product. But a great brand is what drives people to come back again and again and again. 

Good branding is more than a set of guidelines for you to follow. It is the creation of a community. In 2023, every single person you interact with is craving intimacy. They want to feel a connection to their product or service. They want something that goes beyond the tangible. Your branding is the invitation.

In the age of Canva and everyone “designing” their own logos, the idea of branding might seem like a silly thing to be pedaling. But good branding can be the difference between someone deciding to purchase your product/service over the hundreds of others in the same market. Good branding creates loyalty just like good experiences create return visits. We all want to go back to places that astound us. And we all want to keep buying products and services that make us feel valued. 

If you’d like to set yourself apart from the plethora of cookie cutter brands out there, let’s cook something up together. The dark side is much more fun.

Humans love imagery, whether static or moving pictures. Visual elements create emotions, and we all want to feel something. Since photography and videography are art forms, they can be polarizing- just like all art. We have strong opinions on what constitutes a good photo and a bad photo, but we’re not here to wax poetic on that. 

What do you want people to feel when they think about your brand? Let’s convey that.

Consulting kind of seems like a joke. Why on earth do folks pay money for information from other people? Well, if Google is not your friend and you don’t want to dig through the dredges of the internet to learn everything you need to know about anything related to marketing, give us a shout. We happily give out valuable information stored in our brains for money. 

Do we like social media? Not really. Do we personally participate in social media? Occasionally. Do we think that social media can help your business in 2023? Absolutely. 

With 4.32 billion people browsing the internet on their mobile devices and 4.74 billion people using social media, it certainly cannot hurt your business to participate in this internet phenomenon. Creating profiles on social channels not only helps your business appear higher in search engine listings, but it establishes your presence on platforms that could potentially expose you to new audiences. 

There are A LOT of pieces to social- profile creation and optimization, reviewing insights and metrics, creating paid ads, messaging, the use of hashtags, posting cadence, geolocation tools, content creation, blah blah blah. We may not love social media, but we are good at it. We’ve managed around 25 social media accounts since opening in 2019 and we’ve built many of them from the ground up.

We are not going to give you a bunch of useless templates, directions on how to create a viral video, a database of stock imagery, and thousands of followers via bot farms (but if you’re looking for that, you can simply google ‘social media strategy near me’). We are going to tell you what’s cringe, be brutally honest, and correct your spelling. So put on your seatbelt. 

We don’t believe in buzz words or bullshit. Too many agencies give you quotes with miles of fluffy words and lofty promises. Marketing is not magic, and we are not magicians. We build websites, brands, and make things pretty. We hate acronyms (KPI, ROI, CTA) and articles talking about ‘market disruption’. We are creatives. We have big imaginations and like to exercise them. And when we see a good move, we look for a better one.